About Us

Label Divs is a conscious slow-fashion label built on the belief that fashion should be thoughtful, ethical, and deeply personal. We move away from fast trends and mass production, choosing instead to create garments with intention, care, and longevity.

Every piece at Label Divs is handmade and embroidered, celebrating true craftsmanship while honouring the time, skill, and patience behind each creation. Our designs follow a made-to-order model, allowing us to minimise textile waste, avoid overproduction, and create only what is truly needed.

Each garment takes approximately 8–9 days to be carefully crafted. This slower process allows us to focus on quality, durability, and responsible production. For us, slow creation is not a limitation — it is a responsibility.

Inspired by vintage romance, 90s iconic silhouettes, balletcore elegance, and modern coquette aesthetics, Label Divs blends timeless beauty with mindful fashion. Our pieces are designed to be worn, loved, and kept — not discarded after a season.

Sustainability at Label Divs goes beyond materials. It is about respecting artisanship, valuing time, and creating clothing that feels meaningful. Every stitch carries a story of patience, purpose, and care for both people and the planet.

Founder’s Note

Label Divs began as a dream — a quiet desire to create fashion that feels soulful, intentional, and kind. As a fashion design student and creator, I found myself drawn to slow craftsmanship, vintage silhouettes, and garments that carry emotion rather than urgency.

With Label Divs, my vision is to create pieces that are not just worn, but felt — garments that take time, hold meaning, and celebrate individuality. Sustainability, for me, is not a trend; it is a promise to create responsibly, waste less, and honour the hands behind every piece.

This brand is deeply personal — a reflection of my journey, my love for design, and my belief that fashion can be gentle, powerful, and lasting all at once.

With love,
Divya Suman
Founder, Label Divs